When you are practicing Internet marketing, despite what some people think, there is a formula for success. There is a formula to selling and to figure that out is the most important thing to realize. Once you have the formula or system down pat, it’s a matter of maintaining and improving it in order to be successful.

To generate a platform quickly, what one must do is hone a skill, a specific skill that you are really good at. It doesn’t have to be an all-encompassing skill and that everyone around the world would love to learn it from you, although if that is the case, no one is stopping you. You can start out with a tiny niche. A small niche wherein you are adept at it and that you can convince people that it works and you are an expert at it. Once you are recognized as an authority of it, you can build from there.

To make the example more clear, here is a situation from one of the masters of Internet marketing. When Mike Koenigs was a kid, he was pretty well versed with computer stuff. Kids from the neighborhood would ask him how to do so and so, and how to make x and y. So he taught the kids how and he was recognized to be the local computer whiz. He started creating databases and accounting software for people and pretty soon, he solidified his reputation as the computer whiz kid.

As most kids who have an interest in computers at the time, Mike wanted to just play pinball and write video games. He met someone from the gaming industry who told him that in order to join their company, Mike has to write a video game. And so he did. And was accepted. Despite the fact that he would be earning less than what he was earning from his present job at the time did not deter him. However, the company was soon sold and Mike was left alone again. Instead of giving up, he met other people from the computer industry and learned a few stuff along the way. Pretty soon, he was head of his own company.

As technology moved up, so did Mike’s knowledge. He was always up to date. When he smelled the impending boom that Internet marketing would bring, he taught himself that. And the rest, as we all know, I history. He is now one of the foremost experts in Internet marketing and has made a pretty good living out of it. All stemming from the passion and love for computers he had early in life.

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Search engine optimization has been mastered by countless Internet marketers and those people are the ones getting the most success out of it. If you feel left behind even after you tried all the easy marketing methods, try some of these SEO tips and techniques because they are not that hard to apply and there is only a few guidelines to follow. Plus if you make any mistakes, you can easily correct them by simply making revisions to your pages and observe if there are any positive changes. Here are some of the tips and techniques that you should keep in mind while optimizing any website.

Use the Right Amount of Keywords

Certain keywords are what drive the article to the top results of search engines. Scattering these keywords across the article, title, headers, and other areas will signal the search engine to index these. However, don’t forget that search engines won’t be the only ones reading the content as your real target audience which are people will be reading the content and if the content has too many keywords, either the idea is lost or the reader could conclude that the article is there solely for advertising purposes. Try to limit yourself to at least 3-8 keywords or have a 3-5 percent keyword density and make sure that the keywords are far apart (50-100 words apart should be fine).Using excessive amounts of keywords may also be bad for some search engines like Google and may result to your page rank decreasing. If you really need to have lots of keywords in large articles, try to incorporate different keyword phrase variations and use them sparingly.

Create Quality Content

You can have the best keyword setup in an article, but if the content isn’t very good, you might not be getting the sales or opt-ins that you expect. Not to worry though because all you need to do is read the content that you have made yourself and put yourself in the customer’s perspective and make a conclusion whether or not it is interesting and what parts make it uninteresting. You can have a friend check it out and have him or her ask any questions that may not be answered in the content. Answering all of these questions that come to mind while using good keywords will significantly drive more interest.

Be Consistent

When you finally got the hang of search engine optimization, don’t stop there even if you placed several articles on your site and in other areas. Keep going and keep your site updated with fresh content while still applying the keyword tricks mentioned earlier. If you think your site is popular enough, remember that competing websites may try harder to climb up the search engine results and page rankings. Make it a habit to produce more interesting content for your site and work on getting new links to take your site to higher levels. If you have trouble doing this, you can install a blog or forum to your site to make content sharing easier, yet still indexable.

All SEO specialists have these guidelines in mind and as long as you have these in mind as well, you won’t need to hire an SEO specialist to optimize your site because you can do the most important parts yourself using these tips and techniques as a guide.

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categories: melbourne seo services,seo specialists,seo videos,seo articles,seo,internet,marketing,business

Every business thrives if a good marketing campaign backs it up. After all, without the proper marketing, how else would people know about your business? The reason why effective marketing is very important is that it simply works. Even a simple, but well-thought out campaign can do wonders for your business.

Alright, when it comes to an online business, the importance of marketing is still the same albeit in a different form. Internet marketing is fast growing as one of the more effective and profitable businesses in the world. The reason for this? Because it works well if done expertly.

If you have an online business and wish to market it, being online, the best approach is to have a solid SEO campaign. But first off, what is SEO? Short for search engine optimization, in essence, it spreads the word out all over the Internet that your business exists. But not only that, it also helps give you a high ranking in search engines. What I mean by this is, for example your online business is all about electric sundials. With the right treatment, after a few weeks of SEO, whenever someone types in “sundials” or “electric sundials” in Google or Yahoo or any of the other search engines, the first site to appear on the results page will be yours. And this is great, because having your page ranked high up on the first page, even if it’s not first, gives it a higher chance that people would visit it. And as with physical stores, the more people who visit, the more potential clients, the more potential income.

To have a successful campaign, it is advisable you get your SEO strategies from someone who knows what he or she s doing. You can do it all by yourself, but unless you are an SEO expert, chances are it w won’t be as effective as getting a full fledged professional.

So now that you are all set to take on the Internet by storm, go ahead and look for the right SEO expert to give you tips and /or to even do the campaign. You won’t regret it. After all, whoever regretted the chance to earn more?

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categories: melbourne seo services,seo specialists,seo videos,seo articles,seo,internet,marketing,business

When you are attempting to drive traffic to a new domain, in your SEO strategies, you might be wondering, do you have systems that you’ve created inside your business for each one of the different traffic channels that you use?

Yes. I have a team and I’ve also mapped out the system. So I can easily refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for every single article. It will depend on whether it is evergreen content or whether it’s time dependent, if it is a launch or just a general article, as to how hard I’ll push it.

It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

I’ve just got a mind map that has most of the available options on it. I just look at it and see if I’ve activated one. So for example, I might look at pay per click and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I’ll just tick the box.

I’ll use my core words and my seed article. If I have extra content, I’ll usually have pictures and audio so I can generate videos from it or I’ll have an interview or an Animoto video.

This person has mentioned before it’s almost like you’ve got some default things that are done. Then it’s like, depending on whether you want to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to break that down, to go really granular, what are the default things that you like to do?

Well an article will always be posted to my blog and then submitted to article directories. Then there will be separate blog comments linking back to the article from a blog network. There will be links purchased to link back to the post. They’re all default things. The additional ones would be forum comments, press release and say Google local submission, that sort of stuff.

One thing that we hadn’t dug too much into, I suppose we do it more where we are as far as selling links. We do that through text link ads. You might be wondering, when purchasing links, what service you look at for that.

I pretty much use Linkvana. I also have access to two private blog networks that are not publicly available, which I’ve cultivated. I have my own one and I joint venture with someone else. I let them use mine and I use theirs.

Now you might be thinking, you’re doing this promotion. You’ve got your default and that will just roll out. You’re one I know who looks at your stats and that sort of thing. You’re monitoring which keywords are obviously converting. You did some of that also through your pay per click initial testing as well, to decide which ones you are going to juice up further. That will depend on is it evergreen or are there any other triggers that make you go, right, I’m going to look at a forum or a press release or videos?

Basically when I find stuff converting, I just start to zone in on it more. They’ll identify themselves, especially with the paid marketing. If it’s converting from paid marketing, it’s a really good sign. You should leverage it out with free traffic as well.

With all the different things we’ve talked about, and I know there are so many different factors that make up getting positions in Google, or any search engine for that matter, you might be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you’ve done, is the single biggest factor when it comes to ranking sites?

It’s likely the page title.

You might be wondering, how do you do your page titles? Obviously you’ve got the keyword. Are there any other SEO strategies that you do to get the most out of that page title?

You have to put it call to action if you can. It should be a selling title. You’re really going for the conversion. It’s not enough just to be ranked at the top. It doesn’t make any difference, if it doesn’t compel people, it’s useless. So that’s where I had this big epiphany and I split tested. I had two identical blogs but slightly different mechanisms. The one with the stronger call to action just blitzed it like 98 to 2 out of 100. It was so significantly different.

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categories: melbourne seo services,seo specialists,seo videos,seo articles,seo,internet,marketing,business

Copy that is exactly the same what people are searching is a great way to get natural SEO. In here, we will talk about how to write titles and descriptions, mainly because these are important when it comes to on page SEO and how important those titles are.

Titles must draw the reader in to make sure they read it. Usually, it’s sort of like a teaser that gives missing information to force the reader to read the whole way through. This gives off a mystique and has a newsy quality to it. In here, the passive voice is useful. I don’t say ‘Michel Fortin’s Copywriting and Marketing Tips’ I say ‘Copywriting and Marketing Tips By Copywriter Michel Fortin’. So copywriting, marketing, tips or copywriter are front loaded.

I have the special luck of having been on the internet for some time now and I’m known the way I’m known, so people actually search for my name. I look at my Google stats and my traffic stats and people keep searching and they find my blog through my own name.

Here’s what I do, I tend to put those keywords in the front. I may not automatically be number one when it comes to copywriting tips, but that isn’t my goal anyway. My goal is that when it appears in the search engine, those words hit them. So when they scan the search results, particularly if you’re at the top, that’s great, but if you’re not, when people scan, that hits them. That’s what I really want to do.

Have a look at some of the blog posts. I’ll give you an example of what I’ve done with my past blog. I say, ‘Headlines that Pull, Persuade and Propel’ rather than saying ‘How to Write Headlines that Pull and Persuade’ or ‘How to Pull and Propel Readers with Headlines’ Instead, I put the word headlines because I know when people look for headline tips, they type in the word headline. So I front loaded that keyword. That’s the sort of thing I do.

Let me warn you people now. I’m not an SEO person at all. However, I do tend to think about how the mind thinks. I always try to focus on putting those few keywords.

There’s a really cool and interesting study done at a university, published by Jakob Neilsen in his magazine Use IT. He talked about using the passive voice; front loading keywords are important because eye tracking studies have proven that when people scan a page, or when they type in words in search engines, they will type in, or look for, or scan for, and stop at, those two first words. The first three or four words maximum, but the first two words are crucial.

If you have Copywriting Tips or if you have Insomnia Cure or Energy Boost, those are important because you are putting those keywords that people are actually looking for. But in my particular titles, in my particular blog posts, I tend to do that, but I also tend to use it in such a way that it drives people into the blog post.

For example, if I write a post on five of my best SEO copywriting tips. I’ll say Boost Search Engine Traffic Using These Five Tips…so the boost and the keywords are front loaded, but I didn’t mention what the tips are. I said: These Five Tips, as if you have to go into the article to know what those five tips are.

So I use a bit of curiosity, intrigue, sometimes half-stated truths or half stated statements. I start the idea and then I use…, the elipse so that people are driven into the blog post to read. My major goal is to get people into my blog, into my site. SEO is a sort of an afterthought. But it is especially important to get people to interact with me and to buy my stuff.

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When running a business, one of the key things to consider to make sure your business prospers is proper marketing and exposure. There’s a reason why companies pay massive amounts of monies to have their product shown on TV, print media, billboards and the like. If people are aware of your product, chances are when they are out shopping, that product will be on their minds.

Now, when it comes to online businesses, the ad campaigns of physical stores don’t always apply to it. Have you ever seen a billboard of an online business or a TV ad? Though there are some exceptions, like the big names like Google, Yahoo and Amazon, you rarely see small online businesses campaigning in the physical world. So how do they get the product across the multitudes of masses that scour the net? By marketing via the Internet of course.

This is where SEO, or search engine optimization, comes in. By having your site and its contents optimized, the chances of it being found via search engines grow exponentially. The same goes if your site is being linked to by other sites. This is a sort of indication of the popularity of your site, and thus, making it appear higher up the page rankings in search engines.

There are two ways you can go about having your website marked via SEO: you can do it yourself, or hire an SEO specialist to do it for you. There are pros and cons for each, but the end result is the same. Better exposure for your site and your products. If you do SEO yourself, you must have sound knowledge how SEO works and work with it. Though you will be saving money, the time required to do so would eat up time well spent concentrating on other aspects of your business. If you opt to hire an SEO specialist, you get an experienced SEO worker who knows the ins and outs of web marketing and it gives you more time for yourself and to focus on your business. However, of course, you’d have to pay for the SEO services being given. Which is a small thing really since once your site is marketed, you can expect your sales and profits to increase as well. Remember this: the more traffic, the more profits.

Such is the power of SEO. A seemingly simple task that happens to produce massive results. If you are an online business owner, consider applying SEO to what you do. Whichever path you take, whether doing it yourself or hiring an SEO expert, you can be sure that traffic to your site will improve dramatically.

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The discussion here is as an SEO specialist, what are the SEO method tactics we can use and how you can drive traffic to your sites.

Lets talk about the process to start with when you are starting up a brand new domain and you’re about to start promoting that domain name.

The first thing to do when I’m setting up a new site is, I would do some research so I can plan out how I want to build the site around it. I like to go for the SEO side of it. I like to have a good on page structure. I’m also going to use that research to drive my off page content pointing back to it. As you know, you have to have your links having the right words. You also have to pay careful attention as to what page you’re linking back to. Research is a big component of that.

The research we are talking about here is keyword research. Being that I’m a SEO specialist, there are a number of things I’ll do for my research. Market Samurai is a great starting point. That would definitely help. There are more advanced things you can do as well, like actually run a pay per click campaign to find the high converting key phrases. Once you do, you can start matching your offers and going for higher conversions.

When you finally get your search query report going in your account with Google, then you can really get a feel for what sort of words people are finding a site for in the early phase. Then you can build out the site according to what the market’s telling you are high conversion type keywords. Everything I do is focused around buying keywords and going for the conversion.

What I’m trying to do is accelerate my understanding of where the money is. So I will run some pay per click in the beginning to get data. I’ll use that data then to build more content. The content I’ll start distributing out across different networks using some of the things like Article Marketing. You’re probably familiar with that sort of stuff. Then I’ll use blog comments and then forums and press releases. I’ll also get links from other blogs by using some blog networks.

The end result of that combo is really going to power up the pages that you want to rank well and the ones that convert we

So in summary, run some pay per click to find out what your buying keywords are, and monitor Google Analytics to know where people are converting from.

Then you have the information to say, these are the keywords I need to be doing, build out the pages on your WordPress platform for those particular buying keywords. So as a SEO specialist you’ve built all that on page stuff. Make sure you complete all the title tags and the right meta descriptions for on page SEO. Next you will want to look at crafting little pages of content to drive traffic straight to the offer, straight from that, or funneling into another sales letter, depending on what you’re working on.

A systematic process to follow is key when funneling traffic to a new domain and work out your step by step process from getting the right keywords to the final traffic targeting.

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Something that will make you stand out from the crowd is the testing that you do in your SEO strategies. Testing is one of those things which can be the difference between someone making it really big versus just kicking along when they are trying to drive traffic to a new domain.

Think about it this way. If you can increase your conversions by 2% and you’re only doing 2%, it’s like getting twice as much traffic. So it’s worth looking at. I’m not a testing freak, but it is worth considering. Be curious and have a look behind the scenes to see what is actually happening. You’d be surprised quite often how easy it is to get an improvement just by checking something out. It could be as easy as installing Heat Map tracking onto your site just to know where people are clicking.

Now you are probably wondering, what do you use for these split tests? Well, I mostly just use Google Website Optimizer or a Link Rotator. Google has great tools that I use in my SEO strategies.

Now you might be thinking, with some of the other things you do, like you’ve got a lot of different link building mechanisms, for all of what you do, where would you identify the biggest bang for your buck? Of course link diversity is important and you don’t want to just hone into one particular thing. I’m curious to know, of all the things you’ve tested, where do you notice the biggest bang for your buck?

When speaking of conversions, it’s not easy to beat forum signatures and blog comments. They’re very targeted buyers, they are super targeted. You can control where you place your link to a high degree. Here’s a tip. You use the search tool in a form and search for exactly the problem that your blog post solves. Posting that thread you’ll get quite a lot of conversions. Also you’re posting from a keyword related site.

So you get the good inbound link. With forums, we’ve done a little bit of forum commenting and also blog commenting as well. Now you might be wondering, what are the sorts of tips you have? We weren’t seeing a huge amount of traction for how much we were spending. Sometimes you would make a post, this was more so on blog commenting and then that blog comment may not have got accepted. You might be wondering, is that something you’re doing yourself or are you outsourcing?

Yes, I do those myself. With my primary blogs, I post the comments, I post the content, I do the forum posting in my SEO strategies. You have a lot of control and influence on that. When it comes to article distribution and buying links, or submitting videos you don’t need to be involved with that so much because it’s not going to change the process.

Where you need to exert control that is where your own work will be important. Of course, you shouldn’t make life hard for yourself, and outsource as many tasks as you can.

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Most likly, some of the things you might be asking are, to dig deep, when you set out what you do for the day, what are the tasks that you’re really hands on with? The way you do business is quite structured and you’ve come from that corporate background and you’ve swapped over to the internet marketing world, and you’re not doing everything yourself. There’s no chance that you could be having the success that you are, doing a lot of what you’re doing on your own. I’d like to discuss the outsourcing benefits. All your article promotion and buying links gets outsourced. Is it all the content generation or what other things grab your attention?

No, I don’t fabricate the content except for my premium blog posts. All of my content is outsourced; part of my traffic is outsourced. I outsource design, programming, some general administration, shopping. It extends beyond the internet. You’ve got to try and outsource stuff around the house as well if you possibly can, to free you up. A lot of people get distracted and they’re only spending one or two hours on their business. It’s usually 1.5 hours of going through emails and if you’re lucky ten minutes of doing anything to help you get traffic or conversions or create content.

That’s where most people get flustered; it’s just not enough time in on the game.

I adore that time management stuff. I know there’s that great course, I don’t know if you’ve listened to it, that is Eben Pagan’s Wake Up Productive and The Effective Executive, by Drucker, that’s a great book on time management.

I quote Drucker when I speak. He said it’s about doing the right things, not doing things right, but doing the right things. What I do every day is, I focus on what is going to give me a massive result. So I can leave a lot of stuff. A lot of stuff is trivial. When you get right down to it, there are some things that are going to make a huge difference to your income and there are other things that aren’t. So I’m always trying to focus on the most productive things, even if I let some other stuff fall by the wayside. I don’t get tied up in it.

I might have a blog that’s out of date or might have some plug ins updated, but it’s not really as important as putting out the product launch where you’re going to get commission today.

Now you might be wondering, how do you identify your outsourcing benefits? Is it something you’re doing at the start of the week and you say, here’s what I’m going to do, and I’m going to scribble it up on my whiteboard? How do you do that?

My whiteboard’s just like a dashboard of what’s important. I have a couple of things on there that remind me what I’m supposed to do, my core things. I don’t want to commit stuff to memory because then it is using up brain capacity. I just let it all go. I’ll have up there the core things that I’m doing in my business right now. On the other whiteboard is what the actual tasks are which have to be done. I’ll just try and get rid of them as quickly as I possibly can, just keeping up with the schedule of whatever I commit myself to.

I’ve always got something coming up and I’ll usually produce it just in time, so that it’s fresh and I can attack it once and get it off my plate. I’m not one to pre plan something for three weeks; there’s just way too much flexibility there. I’m more likely to do it three days before, just do it, complete it, finish it and get it off the production line and move on to the next thing.

When it comes to outsourcing benefits, it’s all about planning, and if you can systematize most things, and have a well ordered plan, your business is bound to become a great success.

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