Posts Tagged ‘link baiting’

Search Engine Optimization Strategy

August 18th, 2010

Everybody’s interested in perfect seo optimization strategies to get their web page into the top engines like google on site one. That simple search engines bump would be the determining factor for 1000s of companies attempting to stick out and take their business to the next level. Listed here are some of the most powerful search engine optimization strategies you’ll find online and the ways you should be putting them to use right now.

On Page Optimization

Absolutely no search engine optimization strategy is as old and well tested as on-page optimization. It also is actually one of the least useful listed here. Once upon a time, these methods would make the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these strategies, it can hurt your site significantly.

On page optimization consists of keyword optimization, alt tags in your images, deep navigation, seo friendly links, title tags, and SEO friendly code.

Marketing with articles

Article writing is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your website. You then upload those articles to article directories that post them for free in exchange for the link to your site.

As soon as an article is posted, it provides a back link to your site that the search engines pick up. Article writing is not a one time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.

Trusted Site Back Linking

Marketing with articles generates back links, but if you want truly valuable back-links, you need to find trusted sites. Trusted sites are the ones that Google holds in high regard. Anything that ends in .GOV or .EDU is a trusted site. Additionally, high stage internet directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.

Link Baiting

Link baiting is a search engine optimization strategy where you produce top quality content that will attract attention by itself. As an example, if you had a dog training site, you can produce articles on top 101 dog behaviour problems. This article is massive and take hours to write, but it would also be a robust authority resource in the niche, drawing attention from many other internet sites.

Social media marketing

Social media marketing is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your company up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You have to provide constant, daily value that your readers can take away from it.

Viral Promoting

Viral marketing, like social media and link baiting, focused on drawing people to you. As a seo optimization strategy, viral promoting is the least measurable, but could be the most effective. Examples of viral promoting include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.

No single tactic will make the main difference between a no-name site and the number one page in your niche. However, if you’re not using the strategies above in tandem, you’re missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategies starts with a long term, detailed plan on how to get your site up. Use multiple strategies, test constantly, and adjust when necessary – only then will you find the free traffic you’ve been looking for.

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Best Linkbaiting Techniques

November 1st, 2009

Linkbaiting is is something we (webmasters) do whether we realize it or not! We all try (hopefully) to write compelling, high quality content, that deserves to get linked to. So when you get one of those completely “natural” back links, I mean, it just doesn’t get any better than that does it? It always brings a smile to my face!

Creating content that prompts one-way in-coming links from other webmasters is not only complimentary but also a “vote” of confidence that Google cannot ignore.

The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.

I’m not writing this article to argue the ethics of linkbaiting, but to give what I feel are the five best techniques you can use for getting some of those links.

My five all time favorite, best, tried and proven linkbaiting techniques:

Write content that is the best “out there” on your chosen topic. Make your content compelling, unique, attention grabbing, provocative, and make sure it provides real, useful, value for your visitors.

Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.

Provide a free tool or piece of software-This can really make the back links show up! If you are unable (like me!) to produce the tool or software, you can always buy it or pay someone to code it for you. The more useful and “used” the tool or software the more links it will generate.

Provide a list of links to high value sites or resources-Give your visitors links to more info, or more resources on your niche. Try to make your list the most complete, or the very best list available, try to stand out for the pack!

Give things away-Free stuff is always a hit! The more value you give away the more value you will receive in return.

Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!

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