Linkbaiting is is something we (webmasters) do whether we realize it or not! We all try (hopefully) to write compelling, high quality content, that deserves to get linked to. So when you get one of those completely “natural” back links, I mean, it just doesn’t get any better than that does it? It always brings a smile to my face!
Creating content that prompts one-way in-coming links from other webmasters is not only complimentary but also a “vote” of confidence that Google cannot ignore.
The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.
I’m not writing this article to argue the ethics of linkbaiting, but to give what I feel are the five best techniques you can use for getting some of those links.
My five all time favorite, best, tried and proven linkbaiting techniques:
Write content that is the best “out there” on your chosen topic. Make your content compelling, unique, attention grabbing, provocative, and make sure it provides real, useful, value for your visitors.
Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.
Provide a free tool or piece of software-This can really make the back links show up! If you are unable (like me!) to produce the tool or software, you can always buy it or pay someone to code it for you. The more useful and “used” the tool or software the more links it will generate.
Provide a list of links to high value sites or resources-Give your visitors links to more info, or more resources on your niche. Try to make your list the most complete, or the very best list available, try to stand out for the pack!
Give things away-Free stuff is always a hit! The more value you give away the more value you will receive in return.
Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!
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