Posts Tagged ‘ecommerce’

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Marketing Products and Services On-Line

March 11th, 2010

Selling products and services on line via the internet has become the main method of recruiting new customers. Attracted by low overhead sales costs, organizations have chosen on line marketing as the preferred method of competing. Many companies stumble in marketing their products though, by producing only main company web pages that they hope will attract new business. Prospective customers generally search for specific products though, and may not find the company web page when researching purchase of a new product.

Search Engines such as Google and Yahoo! catalogue most company web pages and all their sub-pages so that when customers ask them to find information, the search engines can offer them as possible results. Search engines have become such a powerful sales generation tool, that many companies invest in the process of ‘optimization’ so that their website will appear when customers are researching a purchase. And getting in front of a prospective customer during the buying process is of course essential to making sales.

Large corporations determine that a good strategy for increasing sales is to compete on line by posting web pages dedicated to individual or specific products and services. Companies selling many different lines of goods and services would be well advised to break their website up into product areas complete with separate product pages. SEO Consultants in Denver produce and optimize product pages for clients and have achieved success in attracting web traffic. Read through the example and task description to find out more.

Insurance agencies generally provide a wide range of financial products and services. Annuities, life insurance and other products are available through the same agent. How would the agent combine all these products effectively into a single page to attract customers? Well he probably can’t. There is simply too much detail to effectively compete for all the possible customer search terms using only one page. By subdividing his site into separate product areas, the agent can focus on the need-serving capability of each individual product or service and in this way, his individual product page can compete for search engine traffic.

Subdividing these pages isn’t enough to attract business. Each page has to be optimized separately using standard SEO methodologies. Once optimized separately, these product pages can compete for internet traffic as well as earn new customers. Once a product page is built and posted, there are two remaining tasks:

- Develop unique keywords to support the product – Establish Link-Building Strategy for each page

Keyword Strategy – Developing unique keywords for each page is important because once these keywords are identified, they must be applied to the page title, headline and tactically inserted into the text of the page. In keeping with the Insurance Agent example, a page describing retirement products might take the form of something like “401K management in Cleveland.” (Although this is far too general, it is just provided here as an example.) The specific product as well as the geographic area the agent primarily serves are all included in the keyword string. Using this phrase in the page title, again in the headline and within the copy should help search engines understand that the page is about 401K products sold in the Cleveland, area.

Link Building – Product pages should also have a link building strategy just as the main page should. Setting links elsewhere in the internet world that take the user directly to the product page strengthens that page and makes it more likely that the page will be returned as a result when users search for information contained on that page. The process of setting links directly to the product page is also referred to as “deep linking” where the main page is bypassed and the user taken directly to the page that contains the information he/she is seeking.

Investing the same effort in optimizing individual product pages as the main page can really pay off. Although it can take several weeks to see traffic directed to a page dedicated to single product or service areas by the search engines, these product pages provide the bits of information prospective customers seek prior to buying. To increase sales of your product then, optimize each product page to compete for reader attention on the search engines.

Denver SEO Consultants assist organizations of all types increase income and improve sales by attracting new customers via the world wide web by attracting internet users to well optimized web pages. Get a totally unique version of this article from our article submission service


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Loosing Something In The Translation? Google Chrome Can Help

March 11th, 2010

The web has provided many new challenges to businesses. Doing business globally can be a great way to expand your business especially in slow economic times. After all, while one country is down another one is probably up.

Surely doing business worldwide is to everyone’s advantage but it presents the challenges of different languages and dialects and let’s face it most people speak one or maybe two languages fluently but this probably won’t encompass everywhere you would like to do business. It is for this reason that online translation services are sure wonderful business tools. They come in very handy when trying to make sense out of an e-mail sent by a foreign customer or when trying to understand a website that is written in a foreign tongue.

Up until now you could access free translation services from Bing, Yahoo or Google, but they required that you cut and paste the text into a translation box which can not only be a hassle but many times only offers a very loose translation of the other language, leaving much room for interpretation.

Now Google is offering a much better and more accurate solution to cutting and pasting text into a translation site. This latest tool is called Google Chrome beta for Windows and with this tool, whenever you bring up a web page that is not being displayed in your default language, Chrome will ask if you would like the page translated. With one click on the Translate button you will very simply view the entire web page in your default language.

And while Chrome is definitely simpler to use for translating web content, it even has been proven to be a more accurate translation than that which is provided by Bing or Babelfish about 80% of the time. This means better communication with business customers and clients from around the world. There is nothing better for your multinational business than a translation service that is easy to use and translates text of all languages with increased accuracy. Leave it to Google to improve the way that the world does business.

seomoves can assist in the process of building traffic to your website. You can log onto seo moves on the web at www.seomoves.co.uk.


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Getting The Facts Straight When It Come To Social Media Web Sites

March 11th, 2010

When you are looking for information about a specific topic on the internet, you need to be careful about the source of the information, and you should probably consult multiple sites to see if the information is consistent. For all of the web sites out there providing valid information, there are numerous web sites out there with incorrect information, especially when it comes to social networking web sites.

One web posting in particular makes it a point to attack the use of social media web sites by businesses, but almost every statement in the article is a blatant lie. The posting’s first untrue statement is that it is difficult to use social media sites, so businesses should avoid them. Anyone who has used a social media site knows that it is not difficult at all to use, if you have not used a social media site before, you can ask any of the many millions of other users of these sites if they think it is difficult. If you can navigate the web, and log-on to your e-mail, then you have the necessary skills to master a social media web site.

The next false claim made in web postings is that social media sites are too expensive to maintain, because you will have to spend time to maintain them. It is clear that the author of this posting is grasping at straws to keep businesses away from social media web sites. The three biggest social media web sites, My Space, Facebook and Twitter are all free to use, so there is no cost for your business to create an account on one or all of these sites. As far as your time is concerned, you can invest as little as 10 minutes a day maintaining and updating your account, which is not really a lot of time at all, especially when you consider how much time other advertising and marketing campaigns take.

Finally he states that there are no perspective customers to be found on My Space or Facebook or on Twitter for that matter, because in his opinion there are only goofy teenagers and nostalgic older folks looking to reconnect with lost loves on these sites. It is due to the fact that there are just a bunch of idiots roaming these sites that they aren’t going to stop and learn about your business. Well, guess again. Many people who use the internet for communication are actually also some of the most intelligent and there are many companies and organizations using these tools to advertise and getting good results.

There are many reasons why inaccurate information ends up on the internet. Sometimes the people posting this information have been min-informed themselves, sometimes they are just writing their personal opinion, and other times there are ulterior motives, and these people are purposely being misleading. Either way, the fact is that using social networking sites is a great way for businesses to advertise and reach millions of potential customers quickly and inexpensively.

seomoves is a great company to use when you are wanting the best in SEO for your web company. You can take a look at seo moves at www.seomoves.co.uk.


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Become your own Webmaster and save Thousands of Dollars!

March 7th, 2010

Are you an entrepreneur who hesitates to justify paying top dollar for Web site services? Frank Rumler, Webmaster for over fifteen years, coaches you how to save thousands of Dollars by using WordPress to build, maintain and update their Websites on your own!

The key to operate a successful Internet presence is to keep your website frequently updated. Making constant updates to your website can be a challenge, even if you have your own website editing software, which cost several hundred dollars and you need time learning how to use it. If you have to hire a web designer, it can turn out to be a significant financial investment to keep your site updated frequently.

Building on 15 years of experience in the Internet industry, Rumler Internet Services aka Miami Website Designers helps businesses to better monetize their websites. Mr. Rumler now shares his extensive WordPress knowledge with entrepreneurs who want to create and update their own web sites with the WordPress CMS, Blog and Web publishing platform.

Mr. Rumler confirms, Anybody who can use a word processor is able to use WordPress to create and manage their Website – without learning code and breaking the bank.

In the one-day seminar participants will learn how to: * Create a completely new website project * Revamp an existing website * Add powerful plug-ins to enhance functionality * Use SEO tools to boost your website’s ranking in the search engines * Create e-commerce functionality to sell your products online * Create a blog to retain visitor loyalty * Add videos into your website to provide entertainment

Frank Rumler provides entrepreneurs the skills and knowledge necessary to create and update their own WordPress powered website. The primary audience who will profit ffom this seminar is: * Small & medium size business owners * Real Estate & Mortgage Brokers * Artists & Photographers * Attorneys & Architects * Wholesalers & Retailers

Business owners may schedule a seminar at their office location on how to take over the management of the company’s existing website.

Are you an entrepreneur who hesitates to justify paying top dollar for Web site services? Frank Rumler, Webmaster for over fifteen years, coaches you how to save thousands of Dollars by using WordPress to build, maintain and update their Websites on your own!

The key to operate a successful Internet presence is to keep your website frequently updated. Making constant updates to your website can be a challenge, even if you have your own website editing software, which cost several hundred dollars and you need time learning how to use it. If you have to hire a web designer, it can turn out to be a significant financial investment to keep your site updated frequently.

Building on 15 years of experience in the Internet industry, Rumler Internet Services helps businesses to better monetize their websites. Mr. Rumler now shares his extensive WordPress knowledge with entrepreneurs who want to create and update their own web sites with the WordPress CMS, Blog and Web publishing platform.

Mr. Rumler confirms, Anybody who can use a word processor is able to use WordPress to create and manage their Website – without learning code and breaking the bank.

In this one-day seminar participants will learn how to: * Create a completely new website project * Revamp an existing website * Add powerful plug-ins to enhance functionality * Use SEO tools to boost your website’s ranking in the search engines * Create e-commerce functionality to sell your products online * Create a blog to retain visitor loyalty * Add videos into your website to provide entertainment

Frank Rumler is dedicated to providing entrepreneurs with the skills and knowledge necessary to create and maintain their own WordPress powered website. The primary audience who gains from this seminar is: * Small & medium size business owners * Real Estate & Mortgage Brokers * Artists & Photographers * Attorneys & Architects * Wholesalers & Retailers

Business owners can schedule a seminar at their office location on how to take over the management of the company’s existing website.

Entrepreneurs are hesitating to justify paying top dollar for Web site services. Frank Rumler, Webmaster for over fifteen years, coaches how to save thousands of Dollars by using WordPress to build, maintain and update their Websites on their own!

In order to maintain a successful website you must keep it frequently updated. Performing regular updates to your website can cost a lot of time and money. You may want to learn how to use a website editor like Adobe Dreamweaver or Microsoft Expression Web among others, which cost hundreds of Dollars. Do you really want to invest the time learning how to use it? Or the money to hire a web design company to keep your site updated frequently?

Mr. Rumler coaches entrepreneurs who want to save thousands of Dollars by creating and updating their own web sites. Frank Rumler has built profitable websites for businesses for over 15 years and now shares this extensive knowledge of the popular Web publishing platform WordPress.

Mr. Rumler confirms, Anybody who can use a word processor is able to use WordPress to create and manage their Website – without learning code and breaking the bank.

In a one-day seminar participants will learn how to: * Create a completely new website project * Revamp an existing website * Add powerful plug-ins to enhance functionality * Use SEO tools to boost your website’s ranking in the search engines * Create e-commerce functionality to sell your products online * Create a blog to retain visitor loyalty * Add videos into your website to provide entertainment

Frank Rumler provides entrepreneurs the skills and knowledge necessary to create and update their own WordPress powered website. The primary audience who will profit ffom this seminar is: * Small & medium size business owners * Real Estate & Mortgage Brokers * Artists & Photographers * Attorneys & Architects * Wholesalers & Retailers

Business owners can schedule a seminar at their office location on how to take over the management of the company’s existing website.

Are you an entrepreneur who hesitates to justify paying top dollar for Web site services? Frank Rumler, Webmaster for over fifteen years, coaches you how to save thousands of Dollars by using WordPress to build, maintain and update their Websites on your own!

Successful websites need to be kept frequently updated. Making these updates to your website can be challenging. You need to spend several hundred dollars to purchase website editing software and invest time learning how to use it. You can hire a web design company to keep your site updated frequently, which can cost you thousands of dollars.

Building on 15 years of experience in the Internet industry, Rumler Internet Services helps businesses to better monetize their websites. Mr. Rumler now shares his extensive WordPress knowledge with entrepreneurs who want to create and update their own web sites with the WordPress CMS, Blog and Web publishing platform.

Mr. Rumler confirms, Anybody who can use a word processor is able to use WordPress to create and manage their Website – without learning code and breaking the bank.

In the one-day seminar participants will learn how to: * Create a completely new website project * Revamp an existing website * Add powerful plug-ins to enhance functionality * Use SEO tools to boost your website’s ranking in the search engines * Create e-commerce functionality to sell your products online * Create a blog to retain visitor loyalty * Add videos into your website to provide entertainment

Frank Rumler is dedicated to providing entrepreneurs with the skills and knowledge necessary to create and maintain their own WordPress powered website. The primary audience who gains from this seminar is: * Small & medium size business owners * Real Estate & Mortgage Brokers * Artists & Photographers * Attorneys & Architects * Wholesalers & Retailers

Business owners are given the opportunity to schedule an in-house seminar at their offices on how to take over the management of the company’s existing website.

Get started today to become your own Webmaster! For more information, available dates and to register visit the Miami WordPress Training Seminar 2010 Website now!


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Driving Sales Via the Internet – Five Start Up SEO Methods

March 6th, 2010

The single greatest challenge for all businesses is growing the revenue base and making sales. Search Engine Optimization (SEO) allows business organizations of all sizes to reach out to prospective customers via the internet at the point in the buying process when consumers are seeking information about an upcoming purchase. A business website that appears as a result of a Google search for product information can greatly improve that businesses’ chances of earning a new customer.

Going about optimizing the page can be a complex undertaking. Hiring a local SEO coordinator or consultant can be a good start. However, even if a consultant is engaged, it is useful to the enterprise manager to understand the main processes that will get the company page into the top search engine results.

Although complex methodologies exist for SEO, there really are essentially five simple, effective and efficient methods. These methods have been successfully employed by SEO Consultants in Denver and have delivered solid results.

On-page Optimization – selecting keywords using free keyword tools or the Google Adwords tool can help the search engines understand what your page is about. Keyword selection is a fairly detailed process, but the enterprise must identify two or three significant phrases that customers would search for that describe what the enterprise does and also describe the page content.

When these phrases are identified, they should be used in the title, headlines and text of the web page. Use of these phrases in the content body though, should not be overdone. Overuse of these terms can be viewed negatively by search engines, so the web author should only use the keyword terms in a form that they would normally be used in conversation.

As finding these terms can be a challenge, the web owner should invest some time in learning keyword techniques. Several free keyword tools are available to help, including Google’s Adwords tool. In the end though, effective terms and keyword phrases are discovered by understanding elements of the customer’s behavior and language use.

Off Page Optimization – This part of the SEO effort focuses effort on setting links from other sites that direct traffic and attention back to the business website. The term “Off Page” refers to the part of the process that takes place outside the business web environment though, and this is where most SEO effort is required. In summary, the “Off Page” methods simply let internet readers know what your website is about and where to find it. There are four tasks to this effort:

Blogging Articles Site Submission Direct Outreach

Blogging – is simply reaching out to other sites, commenting and leaving your URL with your comment. The search engines will see that you left a comment and will follow the link back to your site. These back links are extremely important in building confidence with the search engines that the site provides content described by the keywords. And remember to use a keyword phrase if possible as the name of the link that you attach to the URL

Articles – embedding links pointing to your site within an article and then releasing it for publication elsewhere can also build a network of links. Many enterprise operators wrestle with this since article writing can consume a great deal of time. Still, articles don’t need to be much longer than 500 words or so and can consist of only a few paragraphs.

Site Submission – Most search engines including Google, allow the website owner to submit the website to its search engine directly. This generally causes the search engine to send out a ‘robot’ or crawler to review the business page and to validate its content. For newer and start-up business sites, this can provide a head-start and get your site into prospective customer’s view sooner.

Direct Outreach – This is perhaps a fancy term for simply asking others to set a link to the company’s website on their page. Contributing content exclusively to these sites is a good reason for other sites to agree to this. As most website operators struggle to post new and relevant content, gaining a contributor for the price of setting a link is usually a good trade. This is similar to article distribution, but requires directly contacting other webmasters and proposing the deal. It also may require some agreement that you won’t distribute the exact same content elsewhere on the internet.

Search Engine Optimization involves a host of other activities and processes as well, but these five are where the greatest results are achieved.

SEO Consultants Denver help organizations of all sizes compete for new sales via the internet. With a track record of placing sites in Google’s top ten results, our organization uses proven methods and cutting edge techniques to attract internet traffic to business websites. Get a totally unique version of this article from our article submission service


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Marketing On Social Media Sites Is Your Friend

March 4th, 2010

Among the latest, and most crucial, prospects of search engine optimization management embodies the practice of social networking internet sites to help improve your SEO. The three greatest sociable networking places on the web nowadays are My Space, Facebook and Twitter, but which one will assist you to the highest degree when it pertains advertisement of your business organization and optimizing your internet site for search engines? Unless you have a full-size staff, it’s in all probability impractical to believe that you will be able to keep up a page at all three web sites, but it’s definitely worth it to own a really dynamic page on at least one of these web sites.

The initial standards you should apply when selecting a social networking web site is the amount of users who actively visit the site. Facebook and Twitter are far and away the two most fashionable social networking sites, therefore it would constitute common sense to utilize one of these two sites. Both web sites bear some pros and cons, and the selection might not be the ideal for everyone, but here are a few matters you ought to deliberate when deciding which internet site is suitable for you.

Facebook boasts that they have over 300 million users, which is a definite advantage when it comes to advertising. It is not as easy to get an exact number of Twitter users, however Twitter does claim that users post 50 million tweets per day, and the site does continue to grow in popularity. Facebook provides a better site for networking with your customers, but Twitter provides a better site for allowing your customers to provide feedback about your web site or your business.

Another advantage of Facebook is that it permits you to individualize your page, and furnish many information then Twitter does. Twitter allows for a better discussion board to advertise whenever you’re blogging about your business organization. Twitter is also a juster alternative whenever you are seeking to attain fresh contacts, or contact new clients, where as Facebook is a more effective internet site if you’re searching to provide further information, and keep open connections with your active clients, and possible clients.

If you have the needed resources, it would unquestionably be valuable to look at sustaining a Facebook account and a Twitter account. Keeping up an account with both of these social networking places permits you to maximize the optimization profits and commercializing profits that both sites allow for.

Search engine optimisation is the process of building traffic to your website. There are SEO company that can help you with this process and help you achieve greater page rankings. For assistance from one of the top companies in the business go to www.seomoves.com.au.


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Yahoo Joins Forces With Twitter

March 4th, 2010

Yahoo and Twitter have recently made a major announcement to inform their users that the search engine provider and social media site are going to be working together. For users of Yahoo and Twitter, this announcement means that you will be able to receive tweets from some of Yahoo’s most used sites, including the Yahoo home page. In addition to receiving the tweets, Twitter users will also have the ability to change their status, and post new tweets from the Yahoo sites.

As well as the ability to get at your Twitter account from Yahoo sites, Yahoo will likewise contain tweets into their search engine results also. The two parties have stated that this partnership will start out at once, but it’s anticipated to take many months for the alterations to be completely carried out. Yahoo and Twitter users had better anticipate to come across all of these fresh features forward by the end of 2010.

Most experts believe that the collaboration between Yahoo and Twitter is a direct result of the Bing and Google collaboration that was announced late last year. Yahoo had already announced a similar collaboration with Facebook last year, and the company hopes that these collaborations will help to improve their standing in the competition with the other major search engines.

Both Yahoo and Google upper management have refused to comment about the specifics of the deal, how much money was paid, or any other sort of compensation between the companies. Yahoo has previously stated that their deal with Facebook included no payments for at least the first five years of the deal, but there was no confirmation that Yahoo would have to make payments to Facebook after that.

As Google attempts to make its marks with Bing and Buzz its super search engine and networking sites, Yahoo is grabbing onto those media sites that have already hit it big and these both seem to be excellent partnerships for Yahoo in an attempt to maintain their hold on the web. With Google and Microsoft each working so diligently to hold onto their piece of the pie, Yahoo is wise to get on with Facebook and Twitter, giving them a little more leverage, while also benefiting these media sites by helping to further promote them as well. If popularity is directly related to who are you paired with, then Yahoo may be feeling some increased popularity these days and may even start to pull Facebook and Twitter users into the Yahoo realm as well.

One of the most dependable search engine optimization businesses is seomoves. You can them them at www.seomoves.org, and see how they can help improve your website.


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The Changing Face Of Search Engine Optimization

March 4th, 2010

Search engine optimization is a growing field, but in the past 8 years, things have changed quite a bit. While many of the same search engine marketing tactics still apply, the process has become a much more complex one.

In the past, you would just find your keywords, write articles and find links that related to those words, and then follow the best practice rules for gaining the attention of the search engines. This very simple process would allow you to gain the best possible exposure for your business. As the web grew, though, the challenges of these tasks have taken on a whole new face.

Current search engine optimization techniques and strategies require a greater amount of time and effort, in order to keep pace with the continuous changes being made by the search engines. SEO management now encompasses marketing strategies, web design and development, server administration and the incorporation of social networking. Only by managing all of these various components can you truly optimize your business web site for the major search engines.

There’s even a greater extent to search engine optimization management than meets the eye, and barely encountering the bottom of the line when it concerns search engine optimization genuinely Is not sufficient. There are several skills that are called for in order to attain the finest conceivable internet marketing expert, but don’t even make the listing. Things such as being original and thinking analytically plus the more minor aspects of internet site success, similar to making your site interactive, allowing for a inquiry and respond, FAQ, perhaps even a client review or remarks section. These are all components that will effect the caliber of your search engine optimization management but that do not make several of the lists that you’ll ascertain on the internet.

This fresh landscape could be a little harder for a few to acquire a grip on, but several in the search engine optimization marketing field appear to be up to the challenge. If you’re thinking of marketing your own internet site or are debating employing a professional search engine optimization company to market for you, it’s crucial to understand the ins and outs of this Modern market which demands a bit more invention than it has in past years.

search engine optimisation is the process of building traffic to your website. There are seo companies that can assist you with this process and help you achieve higher page rankings. For assistance from one of the top companies in the business stop by www.seomoves.co.uk.


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Introduction to Keyword Selection

March 1st, 2010

Effective Keyword selection is essential to attracting customers and internet web traffic to the business website. Identifying a good, short term or phrase that properly describes the business, the product or the service though can be a challenging task. Keyword selection must characterize the page content though if the search engines are understand what the page is about.

Most start up businesses either haphazardly guess at what would be a good keyword or keyword phrase or simply ignore keyword selection altogether. As these words are the ones that search engines will use to catalogue and appropriately display the business website, it is important to select phrases that accurately describe your business and the page to which you want to attract readers.

But what really are ‘keywords?’ The keyword list is found in a section of the webpage that the viewer doesn’t generally see. The ‘keyword metatags’ provide words and phrases to the search engines that describe what your page is about. Readers can’t see the meta tags unless they look at the page source code.

The more important function of keywords though is that they describe the business as well as page content. Keyword phrases that appear within the page provide assurance to Google and the other search engines that the keywords accurately represent what the page is about.

Once selected, keywords and keyword phrases should be used in the page title and title tags, headlines within the page (the ‘h’ tags) and then again in the content or text within the page body. As long as the keywords can be reasonably used within the text, they should be. Page developers should be wary of overusing keywords though or otherwise engaging in ‘keyword stuffing.’ This practice is frowned upon by the search engines and causes the copy to read poorly.

How exactly does one go about selecting appropriate keyword phrases then? Google provides a tool within its Adwords system that is quite useful for sorting out possible keywords. The Adwords tool is generally available for free provided one sets up an Adwords account. Within these tools is a feature that allows the user to simply direct the tool to the constructed page and the system will generate a list of possible keywords for you. While this is highly useful for a pre-constructed page, there are a few pitfalls.

Avoid keywords that have a great deal of competition in Google Adwords. The same Adwords tool will display how much competition there is for a keyword or keyword phrase. Although not universally true, these keywords take longer to compete for and to rank well – especially for newer pages.

If a good keyword phrase has been identified, running a Google search for it should turn up some interesting information. If the term produces a major corporate website as the #1 result, it might be wise to avoid that search phrase in the near term. After all, competing with Bank of America for a particular term will be difficult as they will invest a great deal to hang on to their good search engine ranking. (There are ways to compete with the big corporations, though. Keep reading for more information.)

Choosing effective keywords and phrases then is an art form that identifies a creative and descriptive phrase that describes your page as well as your business. The other part of the art is to identify one of these terms that generates traffic but has fewer big companies competing for it. A good and efficient keyword phrase then is one that has a good amount of internet traffic but isn’t heavily competed for.

It should be noted here that the traffic number provided by the Google Adwords tool is not an exact number. These should be used for comparison purposes only as they provide a comparative measure of the search activity that some terms receive.

A certain degree of creativity is also helpful. Organizations that do business in a particular geographic area can use the name of that area in their keyword phrases. Setting one’s business apart from others by using a geographic term (such as “Banks in Birmingham” as opposed to just “Banks”) is a good way to compete with larger organizations. Large companies typically don’t compete well on a local level. Users though, won’t search for a term as broad as “Banks” but will usually restrict their search to a local relevant area.

Flexibility and willingness to try new phrases are important in keyword selection. Terms that may look great during the research phase may turn out to be total duds. Buyer behavior can be a scientific study that borders on the bizarre, so don’t be surprised if your great keyword term generates little traffic. There exist no rules for consumer behavior and logic frequently seems to be defied. Trial, error (and trial and error) may be necessary to identify the proper set of keywords that attract traffic and business to your web page. Still, when a business is in the start up phase or pre-growth stage, what better time would there be to find the right set of keywords that work for your company.

SEO Consultants in Denver brings many years of experience in link building, keyword selection and website optimization to help organizations win new revenue. SEO Consultants Denver quickly achieve top page search engine rankings even for new pages. Grab a totally unique version of this article from the Uber Article Directory


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Quick Pitch for Internet Sales

March 1st, 2010

Does it make sense to invest time and effort in an SEO project, get readers to your page and let them drop off for lack of interest or confusion? Of course not competing for attention once you have captured a reader on your site is equally as important as getting him there in the first place.

Articulation of the value proposition you offer prospective clients in fewer than thirty seconds is of course imperative when meeting with prospects face to face. Prospects are receptive to a meaningful message for only a few seconds. A solid reason must be provided during this short time for the listener to keep paying attention. Lose the prospect’s attention here and it might be gone for good. Communicating the value statement in a very short period of time is then extremely important in building relationships and in sales work.

Web pages and blogs operate by the same rules of attention. Unfortunately, the usual ‘30 second rule’ frequently boils down to a single statement or couple of bullet points. Reader attention is often less than 30 seconds when viewing a web page, so the author must make that value statement in as brief a time as is humanly possible. Once that statement is made, the author must then continue to compete for reader attention. Accomplishing this requires careful organization.

A reader doesn’t worry about social niceties when reading a web page. If something doesn’t make sense or is confusing, he simply clicks over to the next piece. The reader doesn’t care about being rude or impolite. People read quite a bit faster than they speak. Additionally, when reading, there is no interpersonal interaction, no handshake or other physical interaction that can extend the reader’s attention span. It is just the reader and your content. And you only have a few short seconds to make your case. Additionally, the internet is constantly competing for the user’s attention, so your page has to be organized to prevent reader attrition.

Achieving the #1 search result ranking on Google is worthless if the reader just clicks off the page and onto a competitor’s site. Organizing the value statement around four key ‘30-second pitch’ rules then centers on four elements:

Content Organization Description Tags Value Proposition Humor and Wit

Organization – State the value up front with a bold claim or single reason the readers should pay attention. Bullet points can work nicely in that they lay out what the reader can expect to get by continuing down the page. Organizing a composition- for some authors- can be dreadfully difficult, but it is an absolute essential in competing for reader attention. State clearly the value of each point you are making and creatively remind her/him why it is important to keep reading.

Description Tagging – The description meta tag is what search engines present when users are seeking information. There really isn’t much room to work – usually only a few characters – but a way must be found to make the value statement so that readers can understand why they should click onto your page and not another one. Bold but logical claims help here. Statements similar to “decrease your travel costs by 25%” are quick invitations to prospective readers offering them an opportunity to learn how to enjoy a great benefit. The following text must then validate that claim.

Value – Continually make the case that each reader can expect value from reading on. Provide quick examples of that value in each paragraph. What exactly is your page’s value? Will the customer earn more revenue? Will he/she have more fun? Whatever it is… make it clear to the user that he/she needs to keep reading to learn more about all the benefits you intend to provide. When organizing your composition, think carefully about the different bits of value you provide customers. Then simply tell the reader about those benefits one statement at a time.

Wit – Charm and wit are useful in disarming the defenses of a critical and reticent reader. Making serious matters seem less intimidating can encourage your reader to initiate a business relationship with you. Reaching out to a prospective service provider is a difficult task – especially when the prospective customer has his guard up against being used or oversold. Wit usually fits better in the latter parts of your post, as you have already grabbed the readers’ attention with the value proposition and are attempting to respond to whatever call-to-action you are using.

Principles of the ‘30-second pitch’ are highly useful in web content construction. Keeping readers on your page supports the investment made in attracting readers and can turn readers into customers.

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