Posts Tagged ‘advertising for lawyers’

Lawyers: Are You Monitoring Your Online Reputation?

July 1st, 2010

With the speed of information travel on the internet, it’s more important now than ever before that you monitor what people are saying about you. In addition, you need to add to the online conversation so that you have a presence and forum for building your own reputation.

I want to address not only ways you can build your reputation online, but also some suggestions for tracking what is being said about you.

1. Write a blog – You must actively participate in the conversation. Make sure you or your firm has a blog that is regularly updated. This will help to establish your expertise and develop your law firm’s brand.

2. Use Google Alerts – Google provides this tool to everyone for free. This powerful tool enables you to enter words you want to scrape the internet for. It will email when a new instance of the word you are tracking appears. You can track your name, the name of your firm, and much more.

3. Use Twitter Search – By searching in the Twitter stream for your name and your firm’s name, you can track in real time when others tweet about you. You can also respond quickly if a criticism or complaint is found.

4. Involve yourself in social media – Take time to answer LinkedIn discussions and questions. Submit blog posts to Digg.com. Friend other professionals and lawyers on Facebook. Taking part in these activities will establish connections and build your reputation.

The online community is an extension of how people interact in the real world. If you take time to establish yourself and gain credibility, it will benefit you should anyone attempt negative conversation about you.

People will sometimes write negatively about an experience with you or your company. The best part about establishing a reputation and setting up tracking is that you can quickly respond to any criticism. This reflects well on you and can turn a negative into a positive quickly.

When you put forth effort into establishing and developing your online reputation you will see potential clients turning into actual clients. Establishing trust and monitoring is essential in the online community.

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Advertising for Lawyers: Writing Better Copy for Your Website

February 8th, 2010

Writing copy for a law firm’s website is a challenging task. The material is heavy and difficult to convey concisely and cleanly. The copy on a legal website needs to get across the most important aspects of the legal issues and hold the reader’s attention at the same time. This is not an easy thing to do.

When we write copy for the internet, we must keep in mind that this is a medium unique to itself. As a result, the copy we need to write is unique from other types of more traditional media outlets.

It is imperative that you learn the art of writing good web copy if you expect positive results from your lawyer marketing.

Even though writing for the web involves the important tasks of keyword placement and search engine optimization, for this article I want to approach writing from the perspective of a visitor to your site. I would like you to think of the suggestions that follow from the standpoint of usability and engagement with your site.

The following are a few ideas to think about when you are writing web copy:

1. Use lists – People love bulleted lists on the internet. This makes the content easier to quickly look through and scan.

2. Write as if you were having a dialogue – The power of the internet is the high level of engagement it provides. People frequent blogs and sites so that they can interact with the content. The best way to achieve this engagement is to write like you are having a conversation. Stay professional but write with your unique voice.

3. Don’t write in legal speak – Not only is legalese difficult to understand for most people, it is less effective on the web. The last thing you want is for someone to bounce off of your site because they can’t understand you. With fleeting attention and your competition only a click away, make sure you are communicating in a language the common man understands and identifies with.

4. Use pictures and videos in your writing – Pictures capture a users attention. They can make the page interesting and complement your writing.

If you utilize some of the points above you will see a better engagement with your website or blog, helping your lawyer marketing efforts.

From helping your law firm attorney marketing efforts efforts, to getting new clients or building a new business connection, we measure, test, and optimize the entire process. We know you’re busy. Contribute as much or as little time to the attorney internet marketing process as you like.


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Lawyer Marketing Help: 5 Ways To Improve Blog Post Titles

February 2nd, 2010

We recognize that we shouldn’t judge things based on a quick first impression. However, we are victims of our human nature and make quick judgments as a result. The bottom line is that it is increasingly important for us to write catchy blog post titles so that people choose to read our articles.

The content you write will not be read if you don’t make the effort to write catchy legal blog titles.

Below I’ve listed 5 ways you can increase the responses to your blog post titles:

1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.

2. Look at magazines covers – Copywriters for magazines are truly professionals. When a consumer is thinking of purchasing a magazine and skims over the choices on the rack, there are only a precious few seconds to catch their attention. By noticing the words being used and the structure of the sentences, you can learn some good techniques for titles on your legal blog.

3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.

4. Address a problem the reader might have – People are most often times focused on themselves and their problems. This is especially true of people looking for legal help. This is why by addressing a problem that a reader might have in the title of your post, you will engage the reader.

5. Give an explanation on how to do something – Take this article as an example. By explaining how to effectively write legal blog post titles, I am explaining how to accomplish something many people need help with. Even though it may seem obvious or routine to a professional, providing basic knowledge to people without your expertise is a big draw.

Be sure to keep your titles short if possible. A good length is in the neighborhood of 7-9 words. In addition, capitalizing the first letter of each word is important.

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5 Ways Lawyers Can Improve Their Sales Skills

February 1st, 2010

Being a great lawyer and having success running your own practice do not always correlate. The skill set required to handle the business aspect of a law firm is different than that of practicing law.

It is crucial that lawyers learn how to sell. It’s a skill that needs to be developed and polished over time. I think that often times sales has a negative connotation attached to it. However, we need to be able to sell our legal services or our practice won’t survive.

These are 5 sales basics that I think every lawyer should know:

1. Taking Orders Isn’t Selling – It would be a wonderful world if clients walked in your door and asked how much they should write the check for. Unfortunately, this isn’t how things play out. Potential clients are in all different stages of the “buying cycle”. Some are looking for answers to legal questions, others are shopping around, some aren’t even sure if they need a lawyer or not. Your job is to convince them why retaining your services is their best option. The key is that many will need to be convinced…not simply sign up with you.

2. Listening Is Key – Many people think that being a skilled salesman is having the gift of gab. The reality is that listening is the key to successful sales. In order to Understand the concerns, questions, emotions, and needs of a client you need to listen, not talk. You can best solve their problems when you understand what they are.

3. What Are You Doing To Solve Their Problem – It boils down to the simplest of things. What will you do to fix their problem? The better you are at concisely and effectively communicating your ability to solve their problem, the more clients you will have. Talking about yourself and your firm incessantly will not achieve this.

4. Build Relationships – The best lawyers understand that the key to sales is to establish relationships and networks. However, this doesn’t just happen on its own. It takes a game plan, time, and a consistent effort.

5. Refine Your Sales Systems – You need to develop systems at your firm for each aspect of the sales process. Think about how you want to handle incoming prospect, intake interviews, follow ups with potential clients, etc. Much of your success rests on your ability to be organized, persistent, and have good follow through. You can’t afford to be disorganized when handling your potential contacts and clients.

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Lawyer Marketing: How To Generate Prospects With Your Website

January 26th, 2010

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.

Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.

“I know how to advertise my legal website! Just put my info on my contact us section.”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.

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Need Some Help With Your Legal Blog? 5 Ideas For Posts

January 24th, 2010

As an attorney advertising your services, a legal blog needs to be one of the strategies you take advantage of. Writing a blog can be time consuming and at times frustrating. It is difficult to think of new post ideas all the time. Here are 5 suggestions to jump start your creative juices.

1. Create A List – Internet users love to read lists. Lists are easy to digest and fit with the way content on the internet is read.

2. Share Helpful Links – Finding good articles and resources isn’t as easy as it may seem. Your readers will appreciate a list of links to articles, resources, or stories that you found useful. They respect your opinion, so share it with them.

3. Tell a Good Story – Nothing will engage your readers more than an interesting story. Tell about a personal experience you had or something you are struggling with at your practice. Your readers will identify with you and it will certainly help get the conversation flowing.

4. Provide Insight & Expertise – You have acquired a great deal of knowledge over the years, leverage that knowledge into writing legal blog posts. People have questions and look the leaders in the industry to get them answered. Establish yourself as a leader by writing about it in your blog.

5. Stay Current With Fellow Legal Bloggers – Take the time to subscribe and read the posts of fellow bloggers. They will provide insights and ideas you can piggy back off of for your own legal blog posts.

Writing a blog can be a lot of effort and work. However doing so will pay big dividends to your lawyer marketing efforts. If you take the time to write 2-3 good blog posts a week, you will see the pay off in the end. You have a better chance of getting found by the search engines and establishing yourself as a thought leader.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.

categories: legal blog,writing for blogs,lawyer marketing,advertising for lawyers,attorney advertising,writing,blog,blogging,law,legal,marketing


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