Building a website is not an easy task and it takes a lot of work. Often people think that the moment they publish, that flocks of people are going to arrive at their site. Unfortunately it doesn’t happen that way ,and that’s what makes search engine optimization so very important. After all, the higher up you get in page rankings, the more likely your site will get noticed. SEO is the way the search engines learn about your website and determine what is important about them.
One thing you need to remember is to stay consistent. The search engines crawl over every page of your website. So you must be sure each one is presented properly for SEO.
The following are the few of the techniques of On Page SEO web design optimization:
Add Keyword in Title: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
You are most likely familiar with header tags. They look like this H1.The header tag is like your title content. It must be as close to the top of the page as possible and contain the keywords.
Now just as most often your content with have a subheading, there is also a header tag that appears as H2this is where you want the next most relevant keyword to appear. In this instance get it as high up in the top half of the page as you can.
Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Try to mention each keyword in a natural way as you are writing
Yahoo is partial to text consisting of keywords in bold or italics. Bold depicts that it is strong in meaning and the italics refers to emphasis. This is in reference to the tags found in the body or the posts in bogs.
How you prepare your image tags is important as well. These are ALT and they are the description for the search engine to know what the image is. Without overdoing it try and get the keyword into the image description as well.
Anchor Text: It is the clickable or the visible text within the hyperlink.
Don’t neglect URLS. The search engines don’t. They take into account the words contained in them as well so it is an ideal place to get your keywords into it.
How you layout the navigation of your pages is important. If it is easy to navigate and the link structure is done in such a way that it just takes a few clicks to get around then it is good. This helps the spiders in the search engines navigate as well.
Off page SEO is believed to be more important than on page. This may be something you will want to investigate further and arrive at your own conclusions. Always keep yourself aware as to what the search engines are looking for. After all they are your best advertisement for reaching the masses of people that are on the net everyday. Naturally the more traffic you can generate to your site the more successful your business will be.
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