Everyone knows that Google is at the top of the food chain when it comes to internet searches and no other search engine comes close to the 85% of market that Google holds. Bing and Yahoo are considering merging, however this will probably not pose too much of a threat to the information super hold of the internet giant.
There has been talk however, that with the amount of information Google currently holds on the population of the world, it possess more information than that of any world power, and as it currently hands onto its internet search data for 18 months. This data remains forever as property of Google and is shelved and stored. To date all internet searches are still being stored by Google.
Now you may not be concerned about this information, however keep in mind Big Brother can see what you do and internet searches can come back to bite you depending on what you have researched, so it is important to have the security of having your name linked to said searches for the shortest amount of time possible.
In light of this Bing is promising to limit their saved searches to six months and then delete them and Yahoo is only holding search results for three months. Perhaps you are thinking that this is of little significance to you, but your searches say a lot about you, and tell a lot about your activities and what is happening in your life. So perhaps it is not the government that you are concerned with, but a spouse you are currently separated from, or a boss that you don’t want butting into your personal life.
Let’s face it, no matter what you are doing on the web you probably would not want everyone in your life to find out the things that you are looking into on the web. Maybe the limited access to search results will be a sell point for Bing and Yahoo and maybe not. It may just be time to consider the ramifications of giving Google access to all of our information though, sharing the wealth over several different search engines may in fact be our biggest defense against any mishandling of our personal information.
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