Imagine,you came to know of a muscle-building supplement developed by a reputed company recently and you decided to buy as soon as you know.You will go to find the product on search engine and think of ordering it.You type in the name of the product,brand and company in the search engine.After you see the results of the company as the top result then you find a sponsored Ad,Which is more appealing and is of the same product and company,You click the Ad and order the product within few minutes.Without knowing about the SEO,you have taken the Advantage of it with the combination of multiple impressions.
Multiple Impressions a well known option in the online marketing world. According to a research over many years it was found that, few people buy a product they hear of it for the first time,it takes normally ten impressions or reminders,to a consumer to shell out money for the product.This is the reason why many Companies spend a lot of money on TV airing the same ad over and over again,it looks very annoying but it gets the required results for the company.
Every one with the knowledge of the internet,understand and know well the importance of Search Engine Optimization in a successful website.SEO gets the website in the top page in search engines like Google,Bing,Yahoo and many other search engines.Once our website is created,there is one more hurdle,that is to pull the visitors to the website.We cant show the ad for ten times on websites. We have to create multiple impressions for the website by providing good offers for the visitors to pull them to the website.This is the reason that a media campaign combines the ad campaign like Adsense and the great SEO for the product promotion.
When you create a main website to sell a product,then create a couple more to refer to the same product.Many reputed Companies do the same thing,first they create a main website where they sell the product and then create multiple websites and refer to the same website where people click over to buy it,which gives the product the most promotion and becomes widely known.
We must take care of keeping a careful track of the words to be used in meta information while creating a website/websites for the product.And again when we make our ad campaign we must list the targetted words created before,this will show the page in search engine wherever the product is mentioned.
Promote the website by creating the Facebook fan page and a twitter feeds about the product.Twitter is the most powerful tool for the promotion and it treats every tweet as a separate page. Twitter gets a lot of traffic to the website and makes the search of website in the top in search engine.
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