Do you know that SEO, also known as Search Engine Optimization, is the main goal of each webmaster? Indeed, thousands of webmasters rush to build thousands of links to their websites to improve their search engine ranking. Moreover, they spend long weeks and 1000s of dollars to add keyword-rich articles to their websites.
It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?
The answer to this question is that when you build a web site, you are not targeting web search engine crawlers; rather, you are targeting people and human visitors. Hence, you should build a web site for humans, not for search engines.
I do agree with you that you should keep in mind SEO in order to get a decent ranking in the search engines and, therefore, 100s of visitors will land at your website. But, do not over do it. A wise webmaster is the one, who tries to meet a middle point between optimizing his website for both sides.
What is the big risk here?
No one can deny the fact that getting a decent position on Google is the right way to enjoy having 100s of free visitors on daily bases. But, how can you make money when the visitors leave your website as soon as they land there? In other words, who can get his/her credit card out of the pocket and purchase your services and products?
How can you know that your SEO-offers are not optimal?
Luckily for us, our giant search engine (Google) provides us with an adequate tool to see whether we need to optimize your SEO-efforts. This tool is free and it is called “Google-Analytics”. Through this tool, you need to check 2 main parameters, “bounce rate” and “unique visitors”. Bounce rate indicates the number of visitors who quit your website as soon as they landed there. A bounce rate below 5% is fine, but if it is more than 5%, then you should check your content.
On the other side, unique visitors indicate how many “unique” visitors visited your website. Of course, it is fine to get new visitors to your website, but you should also check the number of the returning visitors to see, if you have loyal web surfers.
What should you do then?
In case found out that your SEO-efforts need to be further optimized, then do not panic. Just think of how to enjoy your visitors, rather than thinking all the time of getting back links to your website. This way, your visitors will stay longer and most probably they will buy from you.
One more tip, in this context, is to make sure that your content matches exactly to the keyword of your website. Furthermore, never make your website looks like a typical sales-pitch. Internet surfers are mentally oriented to ignore online ads.
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