Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm.
Some lawyers are even realizing there is more to marketing online than simply putting up a website. Law firms are embracing SEO techniques.
The greatest business development tool for law firms these days is internet marketing. The best technique for successful internet marketing is SEO.
It’s a shame to see some awesome lawyer websites languish in search engine obscurity. There’s no point to great graphics if no body lands on the website.
Lawyers are perfect for doing SEO because so much of SEO is writing content. Lawyers write tons of content and know how to write. They just need to learn to research the good keywords and get inbound links.
Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.
In your site: use your geography, towns, state, province, practice area, profession titles. Use a variety of formats – plural,singular; and a variety of configurations.
For instance: lawyer is lawyers, attorney, attorneys, legal, law, etc. For geography, consider towns, regions, state, counties, nearby biggest city, country, and so on. For practice areas, get very specific.
Next, acquire inbound links for related sites. The more the better. The higher quality the site that links to you, the better.
There are a myriad of ways to get links. You can link exchange with other lawyers. This works, but it’s not my favorite method. Writing terrific unique content works well, but takes time. That said, if you write great legal content and become an authority, you’ll be pleasantly surprised how many links you’ll acquire over time.
Going forward, get links, write keyword-rich content, get links, write content, get links, etc.
Looking to find the top SEO services for lawyers, then visit The Paperless Lawyer to find the best information on attorney marketing.
